Gifting Club - The Most Elite Gifting Program

So you?ve bought the domain, you?ve got some great sales copy, ensure your meta and alt tags are doing they?re job, have a few graphics thrown in for good measure and are all set to publish your design to the web. Right?

Wrong. But though you?re on the right track, you might have overlooked what research is now calling one of the most crucial elements in site design: color. Having the right color scheme might be one of the ways to make or break your site. Since you only have about the first ten seconds of a user?s attention span, you need to ensure that what they first see catches their eye.

The fact that users are visiting your site means you?ve got the core elements of design on target, but now you have to keep them there. True, you?ll need great a great sales pitch and copy but don?t underestimate the importance of a color?s pyschology.

Colors mean different things to different people and can symbolise different things in different cultures. For instance, if you?re marketing your website for Asian users, a green hat with a white carnation as a corporate logo might seem creative but it might also get you backlashed and I?ll explain why. A green hat in China means a man?s wife is cheating on him and the white carnation symbolises death in Japan. Using the two in conjunction is a definite no-no.

Similarly, each color has a different meaning behind it which is subjective and relative to each user?s past experience.

Take the color red for instance, it could mean different things to different people based on their histories and associations with the color. It could mean a source of extreme pleasure for one and symbolise anger for another.

On the upside, websites created with different shades of blue or a blue-white combination are generally quite popular. Why? Blue typically represents a sense of calm, trust and security besides being easy on the eye.

However, using bright blue or bright of any color is a bad idea since the human eye will need to adjust to each color and it will put unneeded strain on their eyes.

Pink normally represents softness and gentility, which is why it is often used in baby care products while orange which symbolises potency and power is normally used in vitamins and health products, energy drinks etc.

Consider?s Newton?s first law ? every action must have an equal and opposite reaction. For each color that you choose, there will be a dfferent reaction to it by every user approaching that site. The question now becomes: how do you know which color won?t affront?

Try basing your color choices on what your site content and product sells, considering the audience & culture and gender preferences. Men and women prefer different variations of color ? men often prefer brighter colors and are generally okay with grays and blacks, while women prefer softer tones likes pastel shades. Cultures vary regarding color usage ? for instance a yellow and black site could be a wonderful combination for Americans, but might serve as a reminder to Nazi Germany for an Israeli, hence enforcing that those two colors should never be used in conjunction when designing a website for a Jewish corporation.

Let?s say you just love the blue/purple combination and have a nature-based website. Users do not often associate purple or blue with nature. Green and yellow might be more useful, with yellow used sparingly and green used predominantly due to its generally calming nature.

Multicolored websites have the least visitation span with the span reducing with the introduction of each new color. In general, not more than five different colors should be used on a single page.

Concluding, each website is defined not only by the content but by its color ? an indirect approach to marketing and propagating a message. While we use body language, websites use colors to demonstrate the subtleties and finer text.

Colors should not be used to support information, but rather to represent the site?s message and remain consistent throughout the website.

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How to Prepare Your Project before You Order Website Design

 by: Oleg Lazarenko

Are you serious about get this website done fast and clear and want to make money with your website? Then you will absolutely need some good web design agency to build the website of your dream and that it the aim, right?

Web design studios may be local and virtual. Local studio may be your choice if you live in a big city and you know at least couple of web designers across the road. It is much easier for you to use their services then to chat on ICQ with sales managers or try to explain them your project by phone. But wait! Virtual Design Studios give you ultimate choice between quality and price. You may search the Internet to get the best quote. There are thousands good companies from all over the world waiting for your order and the more choices you have the better for your business.

Lets face it: people who come to web design agencies fall into two categories in most cases: the first one is people who have little or no knowledge about Internet development and came because they want professionals to help them.

The second one is users who could make some money online, they usually good informed and know a lot of things about web design, promotion, link building, search engine optimization etc, but they also know that professionals can and will do design better. Thats the point of web design agencies: we make tools for online business: clean and quality, original and unique.

If you belong to second category so you probably had some experience in site building and know what you can expect form web design companies but I believe following text may be useful even for you as my advices will help to reduce production time and design efforts and finally total project cost.

If you never had a chance to build your website I strongly recommend to read this article. It may be your guide in the world of professional web design.

Now lets see how you can make life easier to your web design company. You can think: if I pay the money it is not my problem how to get the best website but that will be wrong attitude: the better YOU understand what you need the easier and faster it can be achieved by designers.

First of all you need to sit down, take a peace of paper and take some notes:

The first thing you will have to deal with has nothing to do with the web design itself, it’s more related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide:

1) What is the topic of your future website?

2) What is the goal of the site you are making?

3) What are you trying to achieve with your site. Specify a goal, preferably in one short sentence. All the time you will have to remember: only if you clearly understand what you need you will be able to explain this to web Design Company

4) Write a good description of you goals, aims and themes. Write how you are going to achieve them. When I say good description I mean really good, so that somebody, how knows nothing about your project could understand what you need and what you want. Web designers can not read your minds, so do not even test them. They simply cannot do that. I may recommend to give your description to somebody you trust but who does not involved in your company and knows nothing about your project. Ask your wife or your best friend, if they understand everything that will give you the idea that description was done correctly.

5) Search for competitors websites and note good ideas they implement on their websites. Let design company know what you like and what you do not like. Ask them not to copy the stuff from competitors websites but to create something better. Im sure designers will come with something unique and beautiful if they will only know that you accept it.

These are the main points you have to be aware before starting order website design from web design studio. These tips will help you to save tones of money and efforts. Select Design Company wisely and as I said before: the better you understand what you need the easier it will be explain to designers.

You may reprint this tutorial for free as long as the content, About the Author sections and all links remain unchanged.

Thanks for reading.

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