Hiring A Custom Website Designer
Hiring someone to build or promote your website costs considerably more than building it yourself, but it can be a good way to quickly get your site online and start doing business, especially if the site you intend to build is relatively complex or you need to implement an e-commerce solution. Obviously, if you decide to hire a custom website designer, then you will want to make sure the website designer specializes in the skills you require. That means learning to ask the right kinds of questions both of yourself and your candidates.
Hiring someone to build or promote your website costs considerably more than building it yourself, but it can be a good way to quickly get your site online and start doing business, especially if the site you intend to build is relatively complex or you need to implement an e-commerce solution. Obviously, if you decide to hire a custom website designer, then you will want to make sure the website designer specializes in the skills you require. That means learning to ask the right kinds of questions both of yourself and your candidates.
There are three primary types of small business website designers and developers:
- Custom Website Designer These are typically individuals with a great deal of creative talent who specialize in the look and feel of your website. Custom Website Designers will typically focus on user interface issues, but will not venture much past the HTML of the site. Most designers will not do heavy programming or get involved in business processes or e-commerce. You can typically find good website designers for small business in the $25 - $40 per hour range. A typical small business website may cost somewhere between $2500 and $5000 to design, and you will be responsible for writing the sites content.
- Web Developer These folks are typically more expensive than website designers and may or may not be able to assist you in the user interface design or look and feel of your website. They focus primarily on the programming and development of more complex websites and web-based applications. You will want to bring in a developer if your site requires building a custom database, you plan to have some sort of specialized functionality that you cant purchase off the shelf from your web hosting company, or you need to implement an e-commerce solution, and you dont feel comfortable with doing it yourself. Custom Web Developers will charge between $35 and $100 per hour depending on the type of service you require and how large the project is. A very basic e-commerce site will cost at least $10,000, with more complex sites running much higher..
- Search Engine Optimization Specialist Search Engine Optimization (SEO) and Search Engine Marketing are both hot markets right now with lots of snake oil salesmen who would love to take your money. A good Search Engine Optimization specialist will be able to show you examples of sites that he or she has optimized, and demonstrate how that optimization has led to increased traffic and sales for their clients. You can expect to pay monthly retainers between $500 and $2500 for a competent SEO. Those that charge less are probably not giving your business enough attention. With SEO the true test of ability is results. You should start to see improvements in your sites positioning within 90 days of bringing on a Search Engine Optimization expert. It isnt good enough to be ranked on some particular term, you are hiring these people to bring in qualified traffic.
If you feel that hiring a custom website designer is not your cup of tea, and you want to try to do it yourself for less money, take a look at our section on How To Build A Website. You can do it yourself; you just have to take it one step at a time.
If you dont know any techies to help you build your website, you can find one at www.elanceonline.com. This site allows you to post a job and have qualified professionals bid on it. You can also browse through service providers that have posted portfolios online and select a vendor based on their past work. Either way, this site provides an efficient way to put you in touch with qualified technical resources without undue effort on your part.
In any case, you will want to make sure you have a detailed scope of work agreement and contract in place before you start working with a developer. There is nothing more frustrating for either you or your designer than to have a miscommunication about what exactly you expect to receive and how much your developer expects to get paid. Make sure you get it all in writing!
In conclusion, you should hire a Custom Web Designer or Developer if you feel that you are too busy or not capable of creating a quality site yourself. There are three types of site developers: Custom Website Designers, Web Developers, and Search Engine Optimization/Marketing Experts. If you do not have technical contacts to do the work, you can find qualified professionals here: www.elanceonline.com. You should make sure you have your ideas organized about your website, and you should make sure you get a contract with a detailed scope of work signed by your consultant before work begins on your site.
ABOUT THE AUTHOR
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How do we know if a web design is affordable? Affordable website design is when there will be an obvious return on investment, over a set term. But the costs do not just stop at the website build itself. One has to look at whole expected life cycle of the website. Here are some ways that you can have a more affordable website design at the initial purchase stage.
The initial meetings usually get drafted into the cost of the website. Traveling to a client takes time and money so preparation is the key here. Find someone local, and get a minimum of three quotes. It may take more than one meeting to decide who to choose so here is where your preparation pays off. Know what you want, know how it should be achieved and reduce the number of meetings needed.
The actual design of a website can be very costly or very affordable, if you know what you want then it is more affordable. There are plenty of templates out there and even more websites, so if you leave it to a designer to build from scratch it will cost. The current trend is for simplistic design and since you have your own logo it should not be too hard to sketch together a style of your liking, simplistic design should not cost a lot of money. The important part for us is the content of the website so make sure that the design does not crowd this content.
The website has to be hosted somewhere and web hosting comes in various forms. Make sure that it suits what you need. If you have a ten page website which you aim to grow to a hundred page website, and one page averages at 110KB, then you should be looking at a web space of around 11MB. Take into account additional or larger images so triple it to be safe to start with at around 35MB. ? Do not pay for a 500MB website hosting when you only need 35MB.
Are they building the site from scratch or are they using open source software. If they build it from scratch, it is highly likely that the costs will be very high due to testing and development. Also, the support costs will be high as it is bespoke. Open source software is developed by the community and supported by the community. More than one web Design Company can take over a website built from open source software and support it without problem. If you use open source then there will probably also be pre built training packages on how to use it. Again reducing the cost and making the website more affordable.
Open source software is free software which web design companies can use and manipulate to suit their needs. The web designers still put in a lot of effort to make it look and behave as you like it but the engine of the website is normally already been and can be adapted to various situations.
So, as a starting point to a more affordable website design, have a good idea of the design you want. Try and opt for open source software. Have a guess at your web hosting needs and question if you think it is too much.
About the Author
Neil MacLeod runs Web-Studio.co.uk, web design milton keynes providing web site and web marketing services in Buckinghamshire. Neil has been building websites since 1999 and is a founding member of http://www.itwebnetwork.co.uk.
