Hollander Consultants’ Interactive Site to Help Healthcare Managers

Tualatin, OR: Hollander Consultants revisits its outreach into the information exchange of cyberspace by redesigning www.askhollander.com, a website designed to provide practice management advice for healthcare practices.

The site continues to offer practice owners a forum to ask questions concerning practice management issues and get advice from Hollander Consultants’ over 23 years of experience in providing practice management results.

“With the re-launching of the Ask Hollander site, we are already getting interest in a higher quantity than we previously had gotten from the site,” said Matthew Bratschi, vice president for marketing and public relations for Hollander Consultants, “this signifies a greater interest in our products and services.”

Additional pages to the website include:

 Frequently Asked Questions  Form for more information from Hollander Consultants  Free practice analysis  Link to an introductory video on Hollander Consultants

In addition to its flagship websites, www.hollanderconsultants.com and www.solutionsmags.com, Hollander Consultants has created an extensive presence on the World Wide Web with its other websites, www.hollanderpressroom.com, www.gettingnewpatients.com, www.hollander-consultants-success.comm and www.practicemanagementblog.com.

Hollander Consultants was named in 2005 as one of the top 50 companies to work for in Oregon by Oregon Business magazine, the leading publication for Oregon businesses.

Hollander Consultants is one of the leading national consulting firms in the United States and Canada for the combined dentistry, optometry and veterinary professions. Hollander Consultants uses the administrative systems developed by business management pioneer, L. Ron Hubbard.

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About the Author

vice president for marketing and public relations -

In business world, you need a professional image, a professional sales team. Similarily, as one of your company member, is company website performs in professional fashion? Company website is your online sales team, do you know how professional it is?

#1 You have a beautiful website background?

In personal website, we can always find some beautiful background image or eye-catching background color. In some company websites, they also use some company photo, factory photo or product photo as the website background. Actually, it is not the right way to do. The right way is “Make it simple”.

You will never find a background image in Yahoo, Google. People visit your website is looking for information not the beautiful background. Moreover, the background image have disadvantages: loading time will be longer and distract the visitor attention. Think again what information the background image can bring to your customer? If no, take it off.

#2 Full of image

Dont make your webpage in full of image. Use image only if image can present more clear than text. For example, you can use image to present the order process. Size of those images should be small enough, you can take a look on the article about “Image Optimization”.

Remember, company website is not a comic.

#3 Page Frame

Many websites use frame to make the navigation easier. However, more and more website designers dont use frame in the design. It is because frame will distort the whole design and also make the visitor confused and difficult to find the information. Also, using CSS or Javascript can provides similar effect but can keep the design consistency.

#4 Visitor Counter

Put a visitor counter on the web site. This can let visitor know how many people visit the website before, get their attention and build up their confidence. This look true, but we suggest you to take it off.

Actually, these counters are not accurate and can be trigger manually, no one will believe these counters. Why don’t put a testimonial with a real customer name instead of this counter?

#5 Under construction

Have you see those “Road Construction” image? Or those “Under construction, please come back later”? Dont waste your visitor time. If your webpage has not finish, take it away. I can’t remember have I try “come back later”.

If you really need to put this “Under Construction”, we can give you some suggestion. You can package it to become a re-visit event, for example: - On which day the web page open, the first 100 visitors complete the registration can get a free gift or discount. - Raise the visitor curiosity, tell them what surprise they may get once the webpage open. - Make it like a fiction. Everyday you put some additional information on it, make the visitor re-visit. This can greatly encourage the visitor to visit again.

Remember, no one like those boring “Under Construction”. Turn it into a marketing event.

website design, web design, under construction, professional design, quality web design

About the Author

Isaac Chu is Project Director of Evinco Solutions Limited. Evinco provides innovative business software, include emarketing web solutions, email marketing software, e-catalog publishing software, invoicing software, and electronic cheque writer. Visit: http://www.evinco.com.hk

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