Why is Website Design Important?
A well-conceived and consistent design helps draw attention to what has changed as the visitor moves from page to page. Ideally, what changes is the most important part of the page, the stuff your customer is interested in.?
If you get stuck in room with a group of web designers you’ll hear a lot of talk about page load times, HTML and XML, color and page sizes, animated graphics, and the latest design gizmos. Designers love to talk about the tools they use and the latest design trends. But hidden in all of this conversation are the real issues that you should pay attention to such as how a certain type of design is used to improve usability or create a strong sense of trust between a website and a visitor. You also might hear discussions about how different types of fonts are used to improve readability or how page links are used to help break up text into smaller, more easily readable sections. This is the “language” of design that you should always be on the lookout for.???
The Web’s strength as a visual medium is unquestioned. Often, a site is as much about what it looks like as what it says or does. Some sites exist for no other reason than to push the envelope of what’s possible in web design.???
?Your website will not be one of those sites. But, your site should exhibit some aesthetic sensibility. As several design experts and professional aestheticians have asserted, there is no undesigned object. In the world of commercial products at least, design pervades everything from cell phone face plates to toilet brushes. Surrounded by “designed objects” at every turn in their everyday life, visitors to your site will likewise expect your website to have a “design.”???
Design in this sense does not imply avant-garde or cutting edge, but rather it means produced with a purpose. A designed site employs visual discipline to support the site’s mission and connect with its visitors.???
?As focus does, design helps determine if something–an advertisement, logo, image, text block or other graphical element–is appropriate for the site. Not “appropriate” in terms of its content, but appropriate in how its size, color, and composition affect the site’s design for better or worse.???
In a well-designed site, areas of pages with different functions are separate and consistent across all the pages. A site’s design should clearly delineate areas of a site by function. For a small website, that primarily means designing a site with distinct areas for your logo or brand, navigation buttons and links, content, and a page footer, which might hold a copyright notice, page modification date, email link to the webmaster, and other short, site usage information. Larger sites might also designate web page real estate for other purposes, such as tools (search, shopping, or account management) and marketing, advertising, or promotional messages.???
The creators of cluttered sites have “bent the rules” too many times, resulting in a visual mishmash that confuses visitors. As the proverb goes, a room full of people may refuse to acknowledge the elephant in their midst. But a site that has grown bloated without regard for an overarching design principle will be noticeable to all who see it.???
People can easily become disoriented on the Web. A well-designed site is an antidote to the problem.???
Bloated sites often have a disturbing “designed on the fly” look to them. Like something shiny in the monkey cage, a new website feature captivates the bloated site builder and diverts attention from the rest of the site. On a good small site, the latest-and-greatest look is avoided so that a design that’s simple and customer focused can be maintained.????
A well-conceived and consistent design helps draw attention to what has changed as the visitor moves from page to page. Ideally, what changes is the most important part of the page, the stuff your customer is interested in. The rest of the site recedes to the periphery, getting attention from the visitor only when necessary. By abandoning consistent design from page to page
, visitors to a bloated site are forced to concentrate on how the site is organized rather than on how the site and the business can benefit them.????
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ABOUT THE AUTHOR
Shonda Miles is a business consultant and business coach. Gotta Take Action provides informative articles and advice to women-owned businesses who are ready to skyrocket their profits. Learn more about how to catapult your business success by visiting http://www.gottatakeaction.com for more information.
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Does your website need a re-design? Here are some questions to ask yourself when you are looking for investing in your website redesign.
1) Is your website fresh - Having a website fresh helps your visitors to stay on your website rather than skipping your website? When I mean fresh, fresh with content, Every website owner should have their website updated with latest content, Search engine spiders index new content and in turn your website will rank high on search engines.
2) Create a professional image for your website. Out dated graphics and look of the website can turn away your visitors to your competitor’s website which is Eye-catching and easy to use and functional website. A clean looking website gives a professional image to your business and it creates leads and sales.
3) Forbidden code which can lead to be banned by search engines also outdated codes of your website is pretty hard for search engines spiders to read your website. As technology changes it is a must for website owners to get updated with the latest technology on your website other you business will be left out in the competition.
4) Design flaws which is difficult in getting listed in search engines and directories.
5) Updating your keyword which is a key to your success of your website, Identify new keywords and increase your keyword density for effective placement for your website optimization
6) Replace your outdated and flashy images with fast and furious loading images which is quick to upload and you can keep your visitors in your website. Even though internet has come out of age still there is a large amount of user who still uses dialup connection for using internet.
7) Check your website is compatible with your all browsers. If you browse the web you see numerous websites that are non compatible to different browsers.
8)There are out sites on the internet where you would be searching for links and it is pretty hard and frustrates the visitors so having a easy to locate links on your website will help visitors to find information which they are looking for this in turn will increase sales and leads.
9) The other reasons are your website just needs an update.
Yes website re-design is a must for all website, if your website is out of date and the website is not working as it you need to be Website redesign is the answer.
Every website needs revamping and improvement in design and look of the website.
Many factors go into making an effective web site.
You need to look at the usability of the site to make a site effective. Navigation, colors, fonts and download time are just some of the main aspects.
The key is to understand the basics and then looking at adding specific features that apply to your web sites niche. A poorly designed and unattractive website will not do your company justice. A simple change of image can dramatically increase sales.
Redesigning a website is not a costly procedure, but can be a very effective way of enhancing your company’s image and boosting business sales.
About the Author
This article was written by Thomson Chemmanoor a freelance website designer and website promotion expert websites - http://www.website-promotion-expert.com, http://www.digitallabz.com, http://www.articlenetworks.com http://www.ppcmanagementguide.com
