August 17, 2008

Small Business Website Design Strategies

Filed under: Uncategorized — @ 9:00 am

Think of it like a courtroom. The small business is on trial it?s products and services are suspect from the get go. That small business needs to prove beyond a shadow of doubt that it can provide the best value over its competitors. What?s worse is that you only have about 8 seconds from the time the visitor hits the homepage to the time they click the back button to hook them into your sales copy.

For a small business a website can have a massive impact on whether that small business thrives or dies out. There are several very important differences between a website built for a large business and a website built for a small business. It?s important that a small business and the website design company who builds the website for that small business are aware of those differences so that the website has the greatest positive impact. 

First of all don?t try to look and act like the big boys. If you are a small business please do not plaster your site with platitudes like ?family owned since 1642? or ?customer service is our specialty? blah blah. IBM and Coke can get away with having pretty sites that blather on and on using all kinds of corporate jargon but a small business cannot do that. Here?s why? 

Big companies are already established brands. They can rest on their laurels now; at least they think they can. A small business website needs to grab the visitor by the throat with some hard hitting headlines and copy and get busy proving its case because before visiting that website it?s likely the visitor has never heard of that small business. 

Think of it like a courtroom. The small business is on trial it?s products and services are suspect from the get go. That small business needs to prove beyond a shadow of doubt that it can provide the best value over its competitors. What?s worse is that you only have about 8 seconds from the time the visitor hits the homepage to the time they click the back button to hook them into your sales copy. 

The number one difference here is the copy. A small business website needs to be a life support unit for its unique selling proposition or USP not a contestant in this year?s flashy foo foo web design award contest. Win customers not awards. Forget the animation and music and go easy on the images. What a small business needs is a leanHealth Fitness Articles, mean conversion machine. 

Studies show the visitors don?t even consciously register images until after they have absorbed the copy on the page. Makes sense because what they came for was information not the old receptionist at the desk on the phone pictures that we have seen over and over again. They want to know who the heck you are and what you can do for them and make it snappy! 

It?s brutal but that?s the way it works. A small business that knows this and applies this to their website has a huge advantage over those who don?t. So if you are a small business owner and need a website keep this article in mind or if you have an existing website take a look at it and reevaluate it?s effectiveness in light of this information. Small changes can have dramatic effects on sales conversion.


ABOUT THE AUTHOR

Aaron Nathan is a staff writer for Click Response a website marketing and design firm where you can get small business website design that works.

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A website plays an inevitable role in the promotion of your online business. The success of a website greatly depends on its design, as it allows connecting easily to your target audience. But, it is now often seen that many websites are not generating expected profits because of certain flaws in website designs.

Here are five major website design flaws that will Immediately turn your visitors away!

?Inability of home page to convey information clearly and quickly: The home page has a prominent position in the overall success of a website. A home page must necessarily be able to tell customers what the site is as well as its prime offerings.

?Lack of proper organization with regard to navigation. A website is of no use if it is not able to provide what surfers are actually searching for. Hence, a well-defined structure as well as navigation is not only necessary for visitors to easily find content but also to create a positive impression on the websites.

?Inconsistency in the style of the website: It is important that each of the pages in a website must be designed or handled in a uniform way. For example, if caption is used in photos of a particular web page, then use them on every photo of the website. Likewise, if links are colored blue in one web page, then adopt the same procedure in other web pages as well.

?Excessive usage of Macromedia Flash and other features that lead to slow loading of pages- It is important to note that websites with over usage of flash mostly don?t have good rankings with such top search engines as Google, Yahoo, and MSN, since these search engines cannot properly read contents designed within flash. Further, extensive usage of colors, graphics, and complicated HTML code may also affect your ranking with top search engines. Hence, for best results, it is recommended to keep pictures and effects to a minimum.

?Mistakes in spelling and grammar: Correct usage of spelling and grammar is highly important to get a good first impression from your website visitors.

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August 16, 2008

Website Designing

Filed under: Uncategorized — @ 1:00 pm

It is very important to choose a good web designer for the efficient designing of the website. A web designer should have a good freelancer if you need only a simple and small website to be posted on the internet. You can find a good designer for your website at most of the freelancer websites on the internet. They would charge around thirty to fifty dollars for such simple website.

Before selecting a web designer it is advisable to have a brief look at some of his sample sites to have an idea of his expertise. Moreover, it assures you that you have selected the right person for the right job. So you can just sit and relax until he or she completes designing the website and post it on the internet.

The other option is to hire a web designer if you don’t want to host your articles by posting them for seven to twelve dollars every month. These hosts are a website builder for what you see is what you get. It is better to hire a freelancer if you need a basic two to five page website as it would be considerably cheaper than the web design company. This way you can save a lot of money on designing a website.

To read more articles by Greg Culver, check out www.mycomputeruniverse.com

About the Author

Greg Culver is the owner of www.thebusinessuniverse.com. For information and articles on business ideas go to: www.thebusinessuniverse.com -

When designing a website choose colors wisely. Remember, colors convey emotions and emotions can heavily influence your decision-making process. Your choice of colors for your website should mirror the message and/or feeling you to hope to communicate to the viewer. Let’s take a look at some colors and what they mean to you and your website.

When designing a website choose colors wisely. Remember, colors convey emotions and emotions can heavily influence your decision-making process. Your choice of colors for your website should mirror the message and/or feeling you to hope to communicate to the viewer. Let’s take a look at some colors and what they mean to you and your website.

Blue - the color of stability
Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes the brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite.

Negatives: Depression, coldness,obscenity, conservatism and winter

Red - the color of passion
Red is the color of passion, strength, energy, fire, love, excitement, speed, leadership and power. When using red in your website design it is best to us it as an accent color. This color does not usually work well with greens or purples of the same intensity, causing a vibrating effect on the eyes. It is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites as it attracts the eye.

Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression

Yellow - the color of ideas
Yellow can convey sunlight, joy, happiness, optimism, idealism, wealth (gold), summer and hope. It is the brightest color and intellectuals love yellow. It takes more chemicals in the eye to see the color yellow. Websites targeting older people should look at other colors as yellow can make them feel anxious or angry.

Negatives: Cowardice, illness, hazards, dishonesty and avarice

Green - the color of nature
Green implies movement, nature, spring, fertility, youth, environment, money (US), good luck, safety and generosity. It is the most restful color for the human eye and it can improve vision. Green works well as an accent or secondary color. Use green to indicate safety when advertising products that may be considered dangerous, such as
medicines. Olive green is the traditional color of peace.

Negatives: Inexperience, envy, misfortune, jealousy, illness and greed

Orange - the color of energy
Orange conveys creativity, confidence, balance, heat, enthusiasm, flamboyance and playfulness. Orange increases oxygen supply to the brain, producing an invigorating effect, and stimulates mental activity. It is highly accepted among young people. Orange is very effective for promoting food products and children’s products such as toys.

Negatives: Warning, danger and cheapness

Purple - the color of nobility
Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes wisdom, dignity, independence, power, nobility, luxury and ambition. According to surveys, almost 75 percent of pre-adolescent children prefer purple. Purple is a very rare color in nature leading people to consider it to be artificial.

Negatives: Cruelty, arrogance, mourning, profanity, exaggeration and confusion

Beige and Gray - the color of neutrality
As neutrals, they can be used in combination with almost all colors and still work well visually. Lighter hues of each make for good readability and backgrounds, but you must use hints of bright color or else you website can lose any visual pop or visual interest. Gray works well in office environments and promotes productivity and stimulates creativity.

Negatives: Apathy, dull, drab, monotonous, somber and smoky

Brown - the color of reliability
Solid, reliable brown is the color of earth and is abundant in nature. It implies simplicity, reliability, earthiness, comfort and durability. Be careful as brown can be perceived in much the same way as beige: dull and drab. Men are more apt to say brown is one of their favorite colors. Maroons go well with this color and speak to professionalism, like rich dark leather.

Negatives: dirty, drab, sad, boring and unwanted

Black - the color of sophistication
Black speaks to power, sophistication, formality, elegance, wealth, mystery and style. Black can make color burst from the web page, especiall if it is a bright color. It is a natural classic color and never goes out of style. Too much black can darken a mood and affect emotions very easily. When designing for a gallery of art or photography, a black or gray background can be used to make the other colors stand out.

Negatives: Death, unknown, fear, dark, sad, threatening, wicked, morbid and dangerous

The color of success
We take every part of our design process seriously and few things are as important as your choice of colors for your website. Colors have a larger impact on your viewers than any other part of the design and can affect your site’s success. Color is immediate, emotional and memorable. If you have a website, try this simple test. Look at it for a few moments and write down the feelings and words that come to mind. If your colors aren’t telling you the same story as your content it may be time to look at changing your color scheme.


ABOUT THE AUTHOR

Shell Harris is the Art Director at Big Oak Website Design.
He provides proven results for Website Design & promotion. More articles can be found at
http://bigoakinc.com/seo-articles/seo-articles.php
This article may be freely reprinted as long as all links and author information remain.

August 15, 2008

Church Website Design And Web 2.0-effective Web Techniques For Fulfilling The Great Commission

Filed under: Uncategorized — @ 1:00 pm

Wikipedia describes Web 2.0 as an often-misused phrase that refers to second-generation Internet-based services that allow people to share and collaborate in previously unavailable ways. If you cut through the marketing hype of this term, you’re left with a simple concept: the web is no longer a static medium with limited or one-way communication. Fully utilized, static church websites, with little or no reach, can be transformed into community-building, self-propagating, communication powerhouses with enormous reach. Is this important to your ministry? No. It’s not important; it’s critical. Let me explain.

A church, by its very definition, is a community of like-minded individuals who share and collaborate on a common belief and mission. More importantly, in Christian churches, the spreading of this message is accomplished by members of that community sharing their beliefs with others. By utilizing the communication vehicles currently associated with the term ?Web 2.0,? you effectively replicate your physical church and mission on the web. Unlike your local congregation, however, the web-enabled version has instant global reach.

Here’s an example: as a pastor you give your sermon to your congregation on Sunday morning. The reach of this sermon is limited to the people present, and anyone with whom they may verbally share that message. What if that same sermon could be available globally, appearing automatically in subscribers? podcasting software halfway around the world, within hours of the original? What if these same subscribers were to share that sermon with friends, the original propagating from MP3 player to MP3 player, around the world? Suddenly, your non-congregational reach is exponential. Not only is this scenario possible, it is readily available. Believe it or not, podcasting refers to only one vehicle of what currently constitutes ?Web 2.0.? There are many other such vehicles, each with its own ability to reach separate web populations.

Given the Great Commission all Christian churches are tasked with, utilizing these tools is critical, as any means of exponentially increasing your listener base should be. To follow is a short list of features which should be utilized in your current church website design, or used as a checklist for commercially available systems.

Audio Library: Sermons are the most tangible commodity of a church, and subsequently, should get primary attention. An audio library, distinctly separate from the previously mentioned podcasting stream, allows you to make all recorded features, from sermons to music to instruction, available for online listening and download-capable for later use. This feature should be extremely easy to navigate for your users so that they can quickly locate specific recordings.

Video Streaming: While still bandwidth intensive, video, like audio, can be a very effective medium for spreading the gospel. Where possible, audio should be used unless there are significant visual reasons to do so otherwise. Visual presentations and performances are better candidates for this than the typical Sunday sermon.

Podcasting Feeds: A podcast feed is an audio subscription initiated by users who click on your feed link. If you have ever subscribed to a favorite television series with a Tivo, then you’re already familiar with how a podcast works in conjunction with podcast software, such as Apple iTunes. By clicking on your podcast link, users are subscribed, via their podcast software, and subsequent sermons will download automatically for them, becoming instantly available for use on their MP3 players. This is a separate feature from your Audio Library, as podcasts should be regularly scheduled recordings, as a rule of thumb. You may have a great variety of recorded material available, but you may not want every recording linked as part of a regular podcast feed. Make sure any system that you are considering makes this distinction.

Blogging: Blogging is the perfect online mechanism for your pastoral staff to reflect and provide guidance between Sundays. Pastoral staff blogs can help bring repeat visitors to your site and provide a platform for personal insight, that goes beyond the confines and structure of Sunday’s sermon. Entire search engines exist for blogs and, because of this, ministries have an enormous opportunity to reach entirely new readers. The most effective blogging will involve having your own blog server versus a freebie account in a shared environment.

Newsletter Management: Electronic newsletters simply cannot be ignored for effective ministry due to their viral nature. A commonly used marketing term, viral marketing refers to the act of one person sending or forwarding information, they found helpful, to others who they know might benefit from it. In other words, an effective newsletter not only finds its way to the subscribers, but they typically forward meaningful newsletters to others. Many factors influence the effectiveness of this method including subscriber management, the quality of the content, and the focus on gaining new subscribers.

Forums: Adequately moderated, church website forums can provide the perfect means for developing a community around your online ministry. Topics can be discussed or debated, church classes can have their own forums for collaborating on teachings, and questions about the faith can be answered. While there are some obvious requirements for moderation, a good system will allow several layers of control that provide a balance of administrative control and management ease specific to your needs and abilities.

Image Galleries: Image galleries provide far more than the obvious display of happy times within your congregation. A well-made gallery will allow optional user interaction, such as rating and voting, in addition to commentary. Most importantly, make certain your system has the ability to send pictures as e-cards. As previously mentioned, this feature is viral in nature, allowing users to send selected images as postcards with greetings to friends, again, greatly extending your online reach.

Events Calendar: No church website design would be complete without a full-featured, fully searchable events calendar. Events can be the lifeblood of a church, and getting the message out, about those events, is mission-critical.

User Polls: While sometimes overused in secular websites, user polls on a church website can be extremely effective for several reasons. Religion and politics have long been the start of many a debate and. as a result, most people are very willing to give their opinions on either topic. By providing effective, anonymous polls, you not only encourage user interaction, but you can gain a better understanding of the mindset of your site visitors. Many times, this can provide great material for sermons!

Email to friend: This little feature should appear on every page of significant content throughout your church website. Its function is to provide a means for site visitors to email a specific page they think might be of interest to their friends. This feature, while seemingly small, is also viral in nature (one person receives it and sends to another) and can have a significant impact in your ministry?s reach.

Search-Engine Optimization: Whether you are attempting your church website design by hand, or are using a commercial system, make absolutely certain that you don’t overlook good search-engine optimization practice. Without going into a long description of the function of each, make sure that any system you use automates accurate meta tag creation, has a reciprocal link-management system and, if your site is dynamic (database- driven). that URLs are rewritten as search-engine friendly. Overlooking these items will result in decreased search-engine positioning, so pay close attention to these. As your site grows, the more important the automation or near-automation of these functions become.

Multi-Lingual Page Translation: While there is no true 100%-accurate page-translation service available, there are some that do an outstanding job. Make sure that all your content pages have some form of multi-lingual translation capabilities. The more languages you can translate into, the more lives you are likely to impact on a global scale.

RSS Feeds: RSS feeds provide a similar subscription method as podcast feeds do, but they are focused on textual content versus audio. These feeds can be established throughout your site and alert subscribers to changes in content, without them having to browse your site. Areas of your site that do not frequently change (like your statement of faith) are not good candidates for an RSS feed, while constantly updated content areas are. Forums, for example, are great places to deploy an RSS feed, as replies and responses to ongoing threads update frequently.

About the Author:

Brooks Patton is founder of The Church Site Project, an integrated, web-content-management system, and online church community suite, designed to meet the needs of modern church website design standards.

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Designing a website may not seem like the easiest of tasks, but with the help of some new web building conveniences that have entered the market in the past few years it is possible to create a professional website for your business with only a small investment of your time and money. In fact, with the advent of greater choice in web design such as ready-made website templates, logos and other corporate necessities, you can build a website in three easy steps.

Step One: Plan Ahead

Before you delve into the world of web design and start looking for a suitable template, it?s important to plan ahead. You need to clearly define your company?s objectives beforehand so that the design selection process goes more quickly and you choose the right template.

For instance, who is your target audience? You must know your customer inside and out in order to choose the best site design for bringing in business. For instance, if most of your business comes from corporations and professionals you will need to choose a template that caters to that group of people ? one that gives the right first impression and shows you are a serious business that can handle top-notch clients. In this case, a simple, efficient design will be your top preference. If, however, you are building an ecommerce website selling a range of goods, a template that can be customized for online shopping will probably be your design of choice. Perhaps you require a more ?flashy? website? Flash templates are also an option and suit many different types of websites that rely on more than just text and a logo to make money.

Ensure that the template you eventually purchase is easy to customize and update. That?s the whole point of buying a template in the first place ? to make both the building of the website and its maintenance stress-free, affordable and fast. You will need to add your own content to the template and work with the overall theme once it is downloaded. Also, most businesses will want to add fresh content, site updates, links etc. as time goes by so keep this in mind when searching for that perfect template. If you plan to incorporate interactive features into your site, such as forms and chat areas, the template you choose should be able to handle this as well.

Step Two: Choose a Template

Now that you are prepared, you can begin shopping for a website template that will work best for your business. Start by researching the many website template companies on the market that offer professional designs for reasonable prices ($20-$40). Most companies offer the choice between copyrighted and non-copyrighted material as well, so if you want to be the only one using the template design spend a little more money to receive exclusive usage. One such website template company I found that offers reasonably priced templates is http://templatedogma.com/. Once you purchase a copyrighted template it is taken off the market. If you don?t find a template that fits your business precisely, investigate which companies offer to design custom-made templates for your usage. This will cost more but prices are kept lower than hiring a designer and the results are just as good ? if not better.

When you find the right template after reviewing the available designs, the rest is simple. All you have to do is purchase the template and download it to your hard drive in seconds.

Step Three: Customize

With the template all ready to go, all you have to do is add your own content, graphics, images ? anything you need to make the site your own. If you can use a simple editor such as DreamWeaver or FrontPage, this can be done in a few days or less. If you are inexperienced when it comes to any aspect of web design you can hire someone to do the editing for you for a very small fee ? much smaller than what you would pay a designer to create the whole site from scratch.

When adding content, if you only require a few simple words, consider writing the text yourself. If you need a lot more information, such as product descriptions, articles or sales content, consider hiring a writer to create unique, high-quality content. Because you saved so much money purchasing a ready-made website template, you can spend a little more hiring a great writer! If you write the material on your own, remember to keep it short. Keep paragraphs short and don?t bog the reader down with unnecessary information. People are in a hurry and don?t want to spend a lot of time reading pages and pages of writing. Let your visitors get the information they need so they can move on and buy your product or service, but also make sure the information you provide is actually helpful and written without grammar or spelling mistakes.

The overall design should be kept simple, but that doesn?t mean you can?t add graphics, pictures or even video. As long as you keep it uncomplicated visitors will not regret visiting your site and learning more about your business. Not everyone has high-speed Internet yet, so fast loading pages are still a consideration.

Other additions include tables, forms and quizzes. Tables specifically are an easy way to organize text on a web page and they load very quickly. Most HTML editors make it easy to generate tables on your website.

Website templates have brought web design out of its infancy and into the 21st century, catering to the unique needs of the online business owner, so don?t be afraid to take advantage of the convenience ? you won?t regret the decision.

This article was written by Katerina Mitrou sponsored by http://templatedogma.com/.

Template Dogma offers a huge selection of professional, ready to use website templates and custom products too. Build your professional website in minutes with the help of Templatedogma.com.

Reproductions of this article are encouraged but must include a link back to http://templatedogma.com/

August 13, 2008

Sacramento Website Design

Filed under: Uncategorized — @ 1:01 pm

If total content control confuses you, here is the simple explanation for this highly in-demand term that professional Sacramento Website Design firms catering to a wide-cross section of industry clients puts it as: Total Content Control refers to the ability to change the images, words and other content of a website. Using any computer connected to the Internet, a business owner can change the descriptions of services or product inventory and even include new pictures so that your website design comes up looking new and attractive each time. This is one major way in which, technology has made life easier for expert Sacramento website design companies that are dedicated to achieving affordable and effective web design ideas for varied clientele.

In a bid to widen their network and reach out to more and wider customer base, market-attuned Sacramento website design companies, such as Wheel Media and others that are client-centric, are looking to expand on services offered lists. This has now grown to include related and additional services like Email Marketing Solutions; informing and providing clients with one-to-one consultancy and newsletters that give detailed information about the company?s newest plans into relevant services like Internet marketing strategy research and customized report planning to create just the right website design based on target audience needs for the client, and other such. Much of these additional services have a lot to do with Sacramento website design firm owners realizing that e-mail is a great way to stay in touch with their own clients and keep them coming back; thus, they are sharing the secret for great web communication with their own clients looking for effective and immediate solutions to re-connect with their ideal website visitors and generate sales or enhance web presence!

The professionally managed Sacramento Website Design firm, like Wheel Media, is helpful enough to reveal a trade secret to the rest of the world looking for the ideal web communication tool and that is a perfectly designed and wisely-worded newsletter promoting their website. The firm designs beautiful HTML email newsletters and promotions and creates the sign-up form on their client?s website so they can opt-in. What works for them is the universal truth that doing good for others within ethical boundaries of e-commerce and personal profitability is sure to win results and customer satisfaction. Therefore, it comes as no surprise then that this Sacramento website design firm has thought one step further to accommodate client?s need for effective e-mail marketing after ensuring excellent quality of website design, then following it up with management services that track the results and ensure the clients are in compliance with the SPAM laws.

Shakir A is independent writer on Internet marketing, PPC, SEO, SEM, Online Marketing, Sacramento Website Design http://www.wheelmedia.com

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The web has become an online high street in the last few years with UK consumers now happy to purchase all types of goods online. This change in consumer attitude has meant that businesses have had to drastically rethink their e-commerce strategies. We believe that e-commerce is a great supplement to your existing UK business or a viable platform to launch a new business.

We design e-commerce websites with a difference. Focusing on ease of use and presentation, Deckchair believes users of your site want to find products easily, see clear product photography and details before securely purchasing the goods with a credit card payment facility. Order tracking and account management are also standard features.

Designing E-commerce websites for the customer and the UK business owner The e-commerce website owner’s experience should be painless and we design secure administration panels for our e-commerce solutions which make updating and adding to the site straightforward. This gives the UK e-commerce website owner ultimate control over their shop, allowing them to monitor sales and change predefined site elements.

Of course, once you have an e-commerce website, you need to drive people to it, from the UK or elsewhere. Deckchair can ensure that your site is tuned to the needs of UK search engines, including Google, so that you attract precisely the kind of visitors that you want. When you invest in search engine marketing, or any marketing designed to drive people to your site, it’s essential that you extract as much value from each visitor as possible. If they don’t buy on their first visit, make sure you’re encouraging visitors to leave some contact details by offering a newsletter or free report.

August 12, 2008

India website designers graphic design company-web site ecommerce development, logo brochure catalogue design company and prepress services

Filed under: Uncategorized — @ 5:02 pm

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About the Author

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Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to “search engine optimizers,” an industry of consultants who carry out optimization projects on behalf of clients’ sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as “white hat SEO” (methods generally approved by search engines, such as building content and improving site quality), or “black hat SEO” (tricks such as cloaking and spamdexing). White hatters say that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant

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August 11, 2008

Attracting Your Traffic-Website Design With a Professional Feel

Filed under: Uncategorized — @ 5:00 pm

A website is the medium by which viewers will access information or buy products over the internet, and just like a catalog, newspaper, magazine, etc. it is imperative that the information be presented in an organized, easy to access, and professional looking manner. Obviously not all types of informational websites need to be professional looking but most types of informational websites will benefit from a professional design, and it is a necessity that any type of e-commerce site selling a product be professionally laid out and be as well designed as possible.

Not everyone can afford professional website designers to build their site, however if you are selling a product it is advisable to pay the extra money for a website designer; however, if you are well versed in website design you could take on this challenge yourself. For informational websites, the prospect of doing the work yourself can save you money and still result in a good looking website. This article will help point out some key areas you should focus on when designing your own website.

Software:

Unless you are an HTML guru, you are going to need some website design software. There are many different software titles out there ranging from free to hundreds of dollars. I recommend Macromedia Dreamweaver: it is easy to use, has a ton of features and allows you to have complete control over your website with very minimal HTML knowledge. However Dreamweaver is expensive and may not be within your budget. If you have Microsoft office you can use Microsoft FrontPage to build your website. FrontPage is not as easy to use as Dreamweaver in my opinion but is still very capable of producing an excellent website for your company. There are also a lot of free Programs out there that you can use but be warned, in most cases they will not be as easy to use and may require more knowledge of HTML code to be effective.

Templates:

If you?re not a designer and are having trouble coming up with an attractive and organized website design, templates are an excellent way to build up a professional looking website in a very short time. There are thousands of free templates, simply go to a search engine and search for website templates. Free templates are a toss up however in terms of quality. Sometimes you can find good free templates, and other times you will spend hours looking and not find one decent template. For times like these I suggest you turn to buying a template. Premium templates typically cost up to $80 or so and are very well designed. They look just as good as any major website you?ve ever visited and can include flash animations if you so desire. A template is a very wise investment and is well worth the money. Keep in mind, however, that you will still need some kind of site building software and you may need image editing software (windows paint isn?t going to cut it). Photoshop is typically recommended, but with its large price tag, you can opt for more affordable solutions. Also, some hosting services will provide you with professional template for free just by using their services. Hostmonster.com and Web.com hosting services offer this extra bonus. After you get your software and/or templates, you can finally sit down and formulate your plan of attack. Don?t underestimate good planning as it is much easier to have all your angles figured out ahead of time than to keep redoing your site mid-stride. Don?t even touch the computer yet, take out a pencil and paper and jot down your design on paper. This pre-design should be mostly for layout and navigation, obviously you don?t need to draw each image. Write down how you want the layout of your site to be, where you want navigation, content, advertisements, products, links, etc. Be detailed in how you want your navigation to be designed. Do you want very general category navigation and then have that expand when you click on it, or do you want more specific links visible right up front on the main page. Doing this now will save you time later. Now you will need to focus on three basic aspects of website design.

Overall Appearance:

If you purchased a template then you are all ready to go here, just decide on text and link colors and your set. But if you?re starting from scratch you should begin to decide how you want your site to look. The background color should be very light. White is preferable, but you don?t have to have a white background, you can use a very light gray or blue, but the key here is to keep it very pale, very light. By making the background light, you have a bit more freedom in which colors to choose for the rest of your site. This is really up to what the sites topic deals with or what types of products you are selling; however, it is advisable not to use a large amount of varying colors. The colors you choose should go well together. Try a couple sample pages with very simple layouts with tables or layers and just change their background colors and text colors to see what looks good. Don?t be afraid to ask for others opinions also, just because you like the website doesn?t mean anyone else does. Think of it as painting the interior of your house. You may like lime green and purple on every wall, but if nobody else likes those colors, it will be a lot harder to sell your home. So make your site as easy to sell as possible. Text colors should contrast well with their backgrounds. If the text has a dark background it should be light colored and vice versa.

Layout:

Layout is extremely important in designing your website. A confusing layout, a misaligned layout or a disproportioned layout can have a detrimental effect on the design of your website. If a visitor is confused by the layout or misdirected, then that visitor may simply go somewhere else. People are very finicky and it takes only a few seconds for a visitor to form an initial impression about your site.

If you are selling a product or providing information, that is the first place a visitor should look when visiting your website. Put your main content towards the center of the page near the top. That content is typically why the visitor came to your website in the first place, so that content should be the first thing you provide them and the first thing they see. If a visitor doesn?t find what they came for right from the beginning, there?s a good chance they will simply hit the back button and find somewhere else to get their product or information.

The proportional aspect of your layout is also very important. Modern websites are typically designed with two or three column designs. One column is used for the sites content, while the other column(s) are typically used for navigation, updates, advertisements, etc. When deciding on the size of certain section, the content portion should be at least 50% of the total width, more if possible. The actual size of the columns is a judgment call, but typically the sizes should correspond to the content they contain.

In addition to column widths, the height of the header is also very important. The header typically will contain your logo, some advertisements or product promotions, and typically some navigational components. The header, much like the columns, should not be overwhelming and the content portion of your page should be visible without even having to scroll down the page.

By implementing these simple guidelines, your website will have the proper, user friendly layout.

Navigation:

Navigation is one of the most important aspects of designing your website. Without a clear navigational layout, your visitors will feel lost in a maze and find another site to visit. You want your site?s visitors to be able to find the information they need fast and efficiently, and failure to do so will cost you in traffic and ultimately sales.

There are many different ways to layout a navigation system for your website. The best way is to have your sites main categories in one area, and your sites contact info, policies, about page etc in another. This separates your ?sales? navigation from your ?information? navigation and keeps things a bit more organized. Its best to place navigation where the viewers expect to see it, there?s no need to get creative with placement here. Larger navigation areas are best suited for columns on the left side of the page. You can place navigation on the right side, but most visitors will expect to see those main shopping or information categories nesting on the left. The navigation column should be wide enough to fit each category on a single line of text. If a category has a long title and wraps around to a second line, that?s OK but its better to fit them on one line.

Every category you want visitors to see should be visible on ALL pages. Ideally visitors should not have to hit the back button to find the links they want. Expanding menus are an excellent way to display subcategories for the corresponding main category. They will save you space because only the subcategories under the main category that was chosen will show at a time. Its advisable not to use java script menus for e-commerce sites unless you know how to create them correctly; in addition, not every visitor?s browser will display java correctly, so stick with HTML.

Your company/policy information categories should be placed at the top and bottom of your page in the header and the footer and if you have a shopping cart make sure to have a link to it at the top of the page so customers can checkout easily. You should also have a shopping cart on the side navigation, this way the customer can find their shopping cart at any time. If your customer needs to go on a scavenger hunt to buy your product or read your information, they won?t.

Conclusion:

If you follow these basic guidelines and tips, you will be well on your way to website design success. As stated earlier, don?t be afraid to spend a little money up front on software or templates, they will save you time, produce a much better website, and will end up paying for themselves in the end.

The author Greg McCray Mathes is the webmaster and writer for McCray Business Ventures, http://www.McCrayBusiness.com McCray Business Ventures offers ebusiness articles and service reviews for poplular business products and services.

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About the Author

India website designers graphic design company-web site ecommerce development, logo brochure catalogue design company and prepress services

August 10, 2008

Questions to ask a Website Designer

Filed under: Uncategorized — @ 9:01 pm

In the modern world a well designed web page can make all the difference between your company’s success and failure. It can work as a reception lounge, where the customer can feel at ease in familiar surroundings and flick through the company brochure. Or it can steer the customer towards the shop window, where all of the products you offer are on display to browse through. It can be a till, where customers can purchase products or a customer services desk, where inquiries can be answered and information given out. True, a web page can’t greet you when you enter and thank you when you leave, but it can do almost everything else.

What if you are new to web page design, though, and unsure exactly what it is you are looking for and what questions to ask of any potential web designer you are thinking of employing? Well, just like other service industries, the critical questions relate to issues of experience, reliability and compatibility. To put this into plainer English, imagine if you are in the market for a bespoke suit. Probably the first priority will be comfort and style. You’d look for a tailor with experience and ensure that he took down your measurements accurately and efficiently, and of course you’d have to provide your own body for this; nobody else’s measurements would do!

Exactly the same issues apply when approaching web designers. To begin with you, would have to give a clear outline of what kind of web page you want and what kind of audience you are looking to attract. A clear outline of this will lead to discussions with the designer about how frequently the site needs to be updated, how large it needs to be and whether any other features, such as a search function and user registration, are required. In other words, you have to go through a fitting to ensure that you come out with the perfect match at the end of the process.

Once the web designer has a clear idea of what it is you hope to achieve with the web site, you are in a position to ask the following key questions:

1. How much experience do you have with my industry? Are you familiar with the sorts of services that are required on the site and the expectations of those who will be using it?

2. What is your design sense? Are you confident that what you do will make an impact? How can you be sure of the impact it will make? What ingredients make a successful web page for you?

3. It is also useful to ask any prospective web designer to step into your shoes to assess the extent they share your vision. If it was their site, how would they arrange it to ensure the maximum impact and most effective communication of your key ideas? And how would they insure the highest standards of customer service?

In the answers to these questions, another critical element arises: the extent to which the prospective web designer communicates in a language that makes the often complex jargon used in technology comprehensible and transparent? Is the web designer talking in a language you understand? Do you follow what they are saying? How quickly are you able to grasp their meaning? In a field where you are employing a designer to create something for you, it is important that you understand what they are doing.

And then, with a bespoke service, what happens if something goes wrong at a later date. Do you have the expertise to make the alterations yourself, or would you have to bring in somebody to do it for you? In light of this, it is advisable to determine the following:

1. How much of the web site will I be able to manage myself? Or will I need to hire a long- or short- term contractor?

2. What is your record with meeting deadlines? Is your company flexible, adaptable and responsive enough to cope with any major disasters of set backs that might occur during the development of the site or when the site is up and running?

3. Equally, if you are a large firm, how can I be sure that you offer me a personalised service that fits my needs?

4. And if you are a smaller firm, how can I be sure that you will meet my needs? Are extras such as copywriting and marketing dealt with in-house or contracted out? Should any problems arise, will you be able and available to fix them?

5. Will the contract include long-term guarantees regarding any unforeseen hitches that might arise at a later date? And, while we are on the subject of payment, do you accept the payment in stages or up front?

This article has pinpointed eight key questions to ask of any prospective web page designer that should give you a clearer idea of the kind of service they offer and whether they are the kind of agency that will match your needs. All that remains now is to draw up a short-list of agencies to approach with your questions!

This article has been provided by the Approved Index. They have created a directory of Approved Website Designers that are based in the UK. Use their free site to compare and request free quotes for your website requirements.

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When first starting out to create a website, especially if you are a beginner You can create your own web pages using a editor like Microsoft’s Front Page. With this software, you can write your web page like you would any document and then drag and drop images easily. Some practice may be needed, by buying some templates, you can cerate a professional website for free or by using some of the free templates found on the Internet. Mainly in order for you to successfully present your ideas you have to create an effective layout design in an interesting manner whatever your topic may be.

* Layout * Content * Application of graphic designs * Easy and quick navigation * Logo * Choosing color

Layout format - this will serve as your guide for a good Web Design. Primarily this context must encompass a clear and well organized content that will make everybody understand and appreciate. A simple design, layout makes it easier for you to build your website. The end result will be a website which your visitors will find easy to navigate and easy get whatever information they want.

Application of graphic designs - you must be careful in choosing for the appropriate design that will best represent your projects.

Easy and quick navigation -Always see to it that you are able to include a link that will bring them back to the main page. Create a navigation structure that is common for all the pages in your Web. Keep the use of hyperlinks inside your text paragraphs to a minimum. Don’t use hyperlinks inside text paragraphs to send your visitors to every random page of your Web. If you must use hyperlinks, add them to the bottom of a paragraph or to the navigation menus of your site. A key aspect to making your visitors happy is insuring they go where they need to go, quickly and efficiently. Good navigation design comes from experience, and should be one of the most important aspects of your website design project.

Logo - Create a simple logo to identity your website. Have a captivating tag line somewhere with the header, and write an About Us page which describes the uniqueness of your website. These will leave an impression for your visitors to remember your website.

Choosing color- Have a clear color scheme based on the theme of your website. Choose carefully a set of colors you use for your background, text, border, tables and cells etc.The color scheme expresses the characters of your website and makes it unique and attractive. one of the most important aspects you need to keep in mind at all times when choosing a website design firm or designing the website yourself. It is very important to remember that most of your visitors haven’t spoken to you yet and your site will be the first impression they have of your company. If your website design lacks professionalism and/or does not reflect that of a well established company, your new prospect can easily loose confidence.

1. Try and avoid run of the mill things like page counters, java text scrolling, flashing images, GIF images, signs which say “we are not ready.” Or, too many illustrations or animations, black grounds or fade ins.

2. Create a design which coveys in a stylish way what it has to. Instead of using downloaded illustrations use original ones.

3. Avoid things like heavy files or graphics. These will slow down your pages. GIF is better than JPEG files.

4. Think of the target audience and subject being addressed when designing. The overall effect should be that of exclusivity.

About the Author

The author is a Writer working with a leading software development company, which deals with software outsourcing, offshore outsourcing and offshore software development. Get more valuable information at http://www.a1technology.com.

August 9, 2008

Affordable Website Design Company Global Marketing Resources announces its latest partnership program with yourmakeoversolutions.com

Filed under: Uncategorized — @ 9:01 pm

Global Marketing Resources (GMR), a Irvine, CA based leading website design and web marketing company for small businesses, announces partnership program with yourmakeoversolutions.com; a Irvine, California based classifieds service focused on physical and spiritual makeover solutions, GMR will help yourmakeoversolutions.com market its classifieds service for a percentage of the advertising revenue generated at the site.

Irvine, CA, October 25, 2006…Global Marketing Resources (GMR), an Irvine, CA based website design, web management and website marketing company announces partnership program with yourmakeoversolutions.com, a Irvine, California based classifieds service focused on physical and spiritual makeover solutions The partnership between gmrwebteam.com and yourmakeoversolutions.com includes the design of a new website by Global Marketing Resources and providing website marketing such as, affiliate marketing, pay-per-click advertisement, search engine optimization, etc.

Global Marketing Resources India based resources will be doing all the website maintenance work, plus taking care of all marketing activities to make the site generate revenue for Yourmakeoversolutions.

Speaking about the development, Mr. Ajay Prasad, Founder and President, Global Marketing Resources said, “yourmakeoversolutions.com is an enterprising classifieds service focused on physical and spiritual makeover solutions, and this partnership would expand the classified service while providing ongoing source of revenue for Global Marketing Resources. This is a truly win-win relationship.”

About Global Marketing Resources Global Marketing Resources is a marketing-focused company, actively involved in website designing, web marketing, and website maintenance. Global Marketing Resources has been helping small businesses market their products since its inception in 2001. The company started to focus on the website needs of small businesses in 2003 and designs turnkey websites, manages it, and offers web marketing support at lower rates that allows good returns on website presence investment by small companies.

Headquartered in Irvine, CA, Global Marketing Resources has a development & marketing team of over 50 employees based in Hyderabad, India.

About Yourmakeoversolutions.com (yourmakeoversolutions.com) Yourmakeoversolutions.com is an Irvine, California based classifieds service focused on physical and spiritual makeover solutions. The website provides physical and spiritual makeover seekers list of solution givers under the respective titles, making the search easier.

For details or clarifications write to:

Global Marketing Resources (GMR) at info@gmrwebteam.com or visit us at www.gmrwebteam.com

Yourmakeoversolutions.com at info@yourmakeoversolutions.com or visit us at www.yourmakeoversolutions.com

About the Author

Ajay is the President of Global Marketing Resources, the marketing consulting and fulfillment firm in US. Prior to GMR, Ajay had over 17 years of marketing & business management experience at senior executive positions in marketing at large, medium size, and start-up companies. Ajay has been quoted in major newspapers (Dallas Morning News, San Jose Mercury News, The Wall Street Journal, etc.) about his views on car navigation. -


 

Website Design And Common Errors

Submitted By: Ted Curry
 
 

With so many new websites going online every day it is no wonder many of them never succeed. We all hear about the new site that has only been online less than a year and has millions of visitors each month. Why do some sites do so well and others flop? There are many reasons for this and these are just some of the more obvious and often overlooked ones.

The landing page takes too long to load. Many website designers and marketers believe everyone has a high-speed connection, which is not the case. Even with a fast connection many pages will take up to 30 seconds to load, which is just too long. Unless someone really wants what you have, and can?t get it anywhere else, they won?t wait; and forget about the person on dial-up. Unless yours is a hobby site, or sales are not important to you, forget about Flash and large fancy graphics.

Site is not finished. This may not seem like a big issue except that people who go looking for something don?t want to see an under-construction animation where the information should be. You just wasted their time and probably annoyed them ?- not a good start. Do not advertise or promote something you don?t have unless you are doing a product pre-launch, and never lead your visitor down a road to an empty page. Its one thing to upload an unfinished site for testing, however, don?t promote it.

Bad navigation. If you have ever gone to a site and got lost, then you know what I mean. You click on a link and another to the point you give up looking for the information or product and just do a re-search for another site. This type of marketing may work in an offline store but it has no place online. Offline you could keep a customer in your store by creating a maze and therefore introducing them to more of your products. Online this does not work ?- the exit is never more than a click away, and don?t forget it. Make your site easy to navigate and have links, at least to the home page, on every page. Never try to trap your visitor.

No contact information. While I am not saying you should give out your address and home phone number, you must at least have an email link on your site. Many sites do not have an email and use a contact form instead. These forms are usually to hide their identity and your visitors will pick up on that. Remember, people hide their identity for a reason. The more open you are with people, the more open they will be with you.

Old content. If you want to get repeat visitors, you need new content; it?s just that simple. Many sites never change and rely on new visitors and customers. This is the hard way to do business, as a repeat customer is much easier to sell to.

Broken Links. It is a good idea to manually check your links as often as possible. Take a run through your site on a regular basis and mainly check links heading off your site. If someone else changed their site and you are linking to them as an affiliate, for example, your link may get disabled. You internal links should not cause many problems, but it never hurts to check.

If you are expecting to get a full time income from your site expect to put some work into it. The ?build it and forget about it? idea only works for hobbyists etc.. Most people making a full-time income online work at it full-time, no matter what they would have you believe.

About the Author:

Ted Curry is part of the Marketing and Website Design Team at MEC Marketinghttp://www.MEC-Marketing.com http://www.BestBuySites.com offering complete custom websites for as little as $99.Sign up for our newsletter and get “7 Dollar Secrets” ebook FREE!”Making Money with MySpace” ebook by Ted Curry only $29.97

Article Tags: online, site, work

iSnare Articles Trademark Balls

August 8, 2008

Website Design - 3 Questions you need to consider.

Filed under: Uncategorized — @ 9:00 pm

When someone visits your site, do they know what they are looking at?

Too often we distract the user from the primary purpose of visiting the site by all the clutter in design and secondary offers that are presented. Put your primary offering or service first and put the focus on that.

Great examples of such sites that do this are

http://www.google.com (search engine) When you visit google, they are a search engine. What to you see when you get there? A search box and not much more….

http://www.cm-recruiting.com (a recruiting site) When you visit CM, they present you with just 3 choices, info about them, the jobs they are offering, and a way to contact them.

http://www.4leafdesigns.com/templates/scabies/ (an info site) When you visit this information site, you find everything you are looking for immediately. The links to more information on the subject are clear and easily found.

Will it look the same to everyone?

Most website designers have a favorite browser they use to check the site design as they build it. There are subtle differences between the many browsers, but when built to W3C standards, website’s will look the same no matter what platform the user is using.

Check your work for CSS compliancy at http://jigsaw.w3.org/css-validator/ Check your work for HTML compliancy at http://validator.w3.org/

SEO will be much easier if your site is built to these standards, a bonus for the extra effort. Typically those sites that rank high on the search engines are W3C compliant.

How Fast?

Strange question to those of us who design sites, but not to those who visit. More often than not, the designers of sites have high speed access, but not all of your visitors. While we feel we are the majority, we are not. How often have you visited a site just to wait, and wait, for the content to load? Consider the users experience. If you are offering a service to a sector that does not need high speed connections, they probably don’t have it.

If your web page does not load in 10 seconds you are going to loose 80% of those who visit. Speed is important.

Check your speed at http://www.websiteoptimization.com/services/analyze/

When considering speed, web graphics play the largest role in increased webpage size. Try using small background images that will repeat whenever possible.

A good example of a website that uses background images and loads quickly is http://www.4leafdesigns.com

Follow their example of use of images and W3C compliancy and you should have a nice clean site that others will enjoy.

About the Author

David Benton is a freelance website designer in Raleigh, NC. He maintains a site at http://www.4leafdesigns.com and is active in the local developers community. When looking for a website design Raleigh looks to 4Leaf Designs. -
Most of us at times need advice on different aspects of life and the thought of obtaining a website can be quite a daunting task for many people. There are so many people offering cheap web design services, therefore how do you know who to choose and what to look for.

In reality you should be able to find some great deals out there due to the competitive nature of website design. You should be able to get a good looking, search engine friendly website built for between ?50 and ?100. The websites mentioned at the bottom of this article were designed and uploaded for under ?50!

Where do you find these web designers, willing to build a website for this affordable price?

These are the places I would be looking:

internet search engines

yellow pages

asking family and friends

newspaper advertisements

shop window advertisements

internet auction websites such as ebay

When you have found a designer who is going to build your website, you need to find the content for your website, choose colours and graphics and think of the page titles for each page. The page titles could be the key phrases people are likely to search for in your product area or even better the niche phrases.

Once the website is built you then have to think about promoting your website. Building up your backward links is becoming increasingly important and will eventually lead to higher search engine positions and therefore more traffic to your website.

Writing articles like the one you are reading is also of value as people are able to use them for free on their website, thus creating you an additional backward link.

If you would like to earn a little extra money from the website you could try google adsense. These are ads that the search engine google will place on your website. When a visitor clicks on the ad you earn money.

August 7, 2008

Tips On Finding Affordable Website Design

Filed under: Uncategorized — @ 9:00 pm

I have been running an affordable website design service for the past ten years, and business has never been better. When I tell my friends about it, they are surprised. A lot of people assume that, since the dot com bubble burst, it has been a tough market for website designers. In some ways, they are right. There are tens of thousands of people who can do affordable web site design, and there are more every day. It is no longer a highly specialized skill which people are willing to pay big bucks for. But, if you are willing to put in the effort, there is quite a market available.

You see, the market for affordable website design is much broader than it used to be. Back in the good old days, there were no affordable website designs. If you wanted to have a website, you had to pay the cash or learn the trade. The very idea of affordable websites design was absurd. It was like asking for affordable brain surgery. There were so few people who knew how to design a website that you had to pay them a lot of money if you wanted it done.

Nowadays, however, affordable website design is the biggest part of the industry. It is so much quicker and easier to design a website that you can not charge a lot of money for the service any more. No one will want to pay! Then again, you can do a lot more business. There are bloggers, for example, who will pay for affordable website design. They already have functioning websites, but they might want them to look a little better, or to get more hits. You can do affordable website design for local businesses. Although this kind of work does not pay what it used to, it also does not take as much effort as it used to.

The bottom line is that there are people all over the world who are looking for good affordable website design. Even though anyone can build a website nowadays, not everyone can build a good one. Good web designers are still as hard to find as ever. If you can really get results, you can get a lot of work in the field. You just need to be able to deliver! You might need more jobs to pay the bills, but you also will have more opportunity to create a niche for yourself. It really is a great time to be a web designer.

David Beasley has been an internet marketer for several years and has authored many ebooks and guides. You can visit his latest guides which are about how to get traffic and make money with Private Label Products and getting traffic and increasing profits with MySpace Marketing.
http://www.myspaceexpert.info

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Stage 1 - Style over substance
The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It’s always a pretty design, but the message is clear - style over substance.

Stage 2 - Designing for online visibility
In Stage 2, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Typically, that’s when companies decide that they will try to hire a professional online marketer to promote the site. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners fall for a doorway page company’s pitch because the beautifully designed site couldn’t possibly be the problem with low site traffic. Yahoo might have rejected a site, or the site might have been listed in Yahoo and the company cannot understand why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the truth — they simply did not design and write an effective web site — because it would mean losing thousands of pounds in business

Stage 3 - Designing for your audience
By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to analyze potential problems and present various solutions. Bringing in a search engine marketing expert to help with search-engine friendly web designs &templates early in the design phase can save a company thousands of pounds in online marketing costs.

Stage 4 - Site redesign
After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.

Conclusion
Web sites should always be designed with your target audience in mind, not your own personal preferences. Colors have meaning. Professional designers understand the psychology of color and the use of white space to best project the image your audience wishes to see. (For example, try not to use the color red on a financial site.) Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly. Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEO’s or lawyers like the site, ask if they are going to spend the thousands or millions of pounds to keep you in business.

They’re not. Your target audience who will ultimately determine the success or failure of your site.

About the Author

Andy Macdonald owns and runs his own web design business called Swift Media UK, which incorporates logo design, & website hosting